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Night Vision Technology - 3752 Words

Night Vision Technology M.Raveendra, G.Chaitanya sagar K.L.UNIVERSITY, VADDESWARAM rebelravi278@gmail.com sagargurujula@gmail.com Abstract - Night has its sorcery quality which many humans missed especially on moonless nights. In comparison to many animals which do their gallivanting in the dark, humans cannot see in the dark because their eyes lack tapetum lucidum. This is a layer of tissues in the eyes which improves vision in low light conditions but is present in the eyes of most animals. Fortuitously human ingenuity popped up with night vision optics that made night vision possible. Night vision technology, by definition, literally allows one to see in the dark. Night vision optics is a device to intensify human sight†¦show more content†¦Ã¢â‚¬ ¢ The impulses are sent to a signal-processing unit, a circuit board with a dedicated chip that translates the information from the elements into data for the display. †¢ The signal-processing unit sends the information to the display, where it appears as various colors depending on the intensity of the infrared emission. The combination of all the imp ulses from all of the elements creates the image. 1) Types of Thermal Imaging Devices: Most thermal-imaging devices scan at a rate of 30 times per second. They can sense temperature from -4 degrees Fahrenheit (-20 degrees Celsius) to 3,600 F (2,000 C), and can normally detect changes in temperature of about 0.4 F (0.2 C). [pic] Fig. 3. It is quite easy to see everything during the day [pic] Fig. 4. But at night, you can see very little. [pic] Fig. 5. Thermal Imaging lets you see again There are two common types of thermal-imaging devices: †¢ Un-Cooled – This is the most common type of thermal-imaging device. The infrared-detector elements are contained in a unit that operates at room temperature. This type of system is completely quiet, activate immediately and has the battery built right in. †¢ Cryogenically Cooled – More expensive and more susceptible to damage from rugged use, these systems have the elements sealed inside a container that cools themShow MoreRelatedThe System Of Railway Gate Crossing Burra1010 Words   |  5 Pagestypical 8051 microcontroller manufactured by Atmel. The AT89S52 is a low-power, high-performance CMOS 8-bit microcontroller with 8Kbytes of in-system programmable Flash memory. 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Strategies And Firm Performance Competitive -Myassignmenthelp.Com

Question: Discuss About The Strategies And Firm Performance Competitive? Answer: Introduction Contemporary business organizations have to face different and diverse external and internal factors in their business operations. Moreover, due to the fact that majority of the contemporary business organizations operates in the global scenario, the business factors faced by them is more varied and complex in nature[1]. In this case, business organizations initiate strategic management concepts in order to deal with these organizational challenges[2]. However, it is also important for the business organizations to effectively determine the external and internal factors in order to identify the strategic issues and align their competitive advantages to that. This report will discuss about the internal and external factors faced by Coca cola in their global business operation. In addition, their sources of gaining competitive advantages along with identification of the competitive advantages will also be done in this report[3]. Competitive analysis will also be done in order to position Coca cola in terms of the competition in the market. Different strategic management tools will be used in order to determine their competitive advantages along with providing a few recommended steps to overcome the strategic issues. Variation and diversity in the business factors are more applicable for the large multinationals such as Coca cola due to the reason that these organizations are having their facilities in different countries around the world. In the present time, Coca Cola is one of the leading soft drink manufacturers in the global scenario. They are founded in 1886 and are based in the United States and are having their facilities in huge number of countries around the world[4]. However, in the recent time, they are facing the challenges in terms of intense competition mainly from Pepsi cola and other soft drink brands. In addition, various environmental factors in terms of internal and external stakeholders are also being faced by them. It is becoming urgent for them to effectively align their competitive advantages in line to their internal and external forces. It is a publicly traded organization with having number of shareholders from around the world. Analysis of the external environment Political One of the key issues being faced by them is the difference in the political and legal regulations in different countries[5]. Thus, it becomes difficult for them to adhere with all the regulations for their daily business operation. Another key strategic issue being faced by them in terms of the political factor is the issuance of the stringent norms regarding the carbonated soft drinks. This is proving challenges for them changing their entire product portfolio. Coca cola has faced various issues in terms of the unethical business practices. This is due to the reason that in different countries, they are accused for unethical business practices. This is creating negative impression of them in the market. Economical As discussed earlier, Pepsi cola is the main competitor of the Coca cola. They are also having huge market presence globally. There are number of local competitors in different countries, which are posing challenges for Coca cola in different countries. With the increase in the competition, the profitability of them is reducing. However, having the affordable product portfolio is helping them to cover more number of customer segments. However, more concentration on the carbonated drinks only is restricting their expansion potentiality. Social One of the key issues in terms of the social factors is the reduction in the preferences of the customers towards carbonates drinks. Thus, the demand is falling. Taste and preferences pattern of the global customers are rapidly changing with the introduction of new products. Thus, it is becoming difficult for Coca cola to retain their existing customers[6]. In the recent time, customers are more preferring fruit juice and other energy drinks over the carbonated soft drinks. Brand loyalty among the younger customers is less due to the having the presence of number of options in the market and less switching cost. Technological Coca cola is having huge access to the capital and thus they are having larger capability to invest more in the latest technologies. However, in the food and beverage sector, technology is witnessing rapid change. It is a challenge for them to stay updated with the technology. In the recent time, technology is also being initiated in order to have less impact on the environment[7]. Thus, it is an extra cost for Coca cola to maintain in different countries. Due to the fact that Coca cola is selling customer products, they should also have to invest in enhancing and frequently upgrading their product packaging. Analysis of the internal environment Strengths Brand of value of Coca cola is huge and has presence in each and every corner of the world. Thus, it is beneficial for them to push their new products in the market effectively[8]. Enhanced brand value of them also helps them in effectively dealing with the authorities in different regions. Huge product portfolio of them helps to target diverse customers with different requirements. Majority of the products of Coca cola is affordable and mass market. Thus, the volume of the sales is more for them. Weaknesses Due to having the negative social impression regarding carbonated soft drinks, Coca cola is finding it difficult to increase their sales revenue. Though they are having diverse product portfolio, but majority of them is carbonated soft drinks[9]. Profit ratio from the products is low and thus, profit is not increasing with the increase in the sales volume. Accusations of number of unethical issues created negative word of mouth about the brand image of Coca cola. Opportunities Market for fruit drinks, energy drinks and other forms of nutritional drinks is rapidly increasing. Thus, Coca cola with their expertise will be able to tap in these markets. Coca cola is having own packaged drinking water and the market for it is increasing. Pepsi has already forayed in the snacks market and thus it is a huge opportunity for Coca cola to enter in this market and increase their sales potential. Coca cola is already having their facilities in different countries. However, having the major facilities in the developing countries will help them to reduce the cost of production. Threats The key resources for Coca cola are water and exploitation of the water resources will have negative impact in their future business operation[10]. Emergence of more number of competitors will further reduce the profitability of Coca cola. Change in the taste and preference pattern of the customers will further create uncertainly in the business. Analysis of the market trend and external forces Threat of new entrants There is huge cost involved in entering in the beverage sector. Moreover, to achieve the global operation and market presence such as Coca cola, new entrants will face difficulties. Moreover, the new entrants in the market will not being able to match with Coca cola in terms of production cost. However, the local competitors who have newly entered can pose challenge in the limited market. Thus, the threat of new entrants is moderate[11]. Threat of substitutes Beverage market is highly competitive in nature with the presence of similar kind of organizations. All the players in the market are offering similar products. Thus, customers are having more number of options along with low switching cost. Thus, the threat of substitutes is high[12]. Bargaining power of the customers Huge number of customers in the global market. Less dependence on particular customer segments. Huge brand value and brand loyalty helps in retaining the customers. Thus, the bargaining power of the customers is low. Bargaining power of the suppliers Coca cola is less depended on their suppliers due to the reason that their syrup is being made by them. Coca cola is having much more brand value and influence compared to their suppliers. Huge number of suppliers present in the market. Thus, the bargaining power of the suppliers is low. Industry rivalry Good number of competitors present in the market. Having similar product portfolio. Innovative and aggressive marketing activities are being initiated by them in order to stay ahead in the competition. Thus, the industry rivalry is high. Identification of the sources of competitive advantages Coca cola is having different sources from where they are gaining competitive advantages over their competitors. In this case, Porter generic strategies will be used in order to identify these sources[13]. Accounting to this model, there are three key sources of gaining competitive sources for the business organizations. These are cost leadership, differentiation and focus. Cost leadership Coca cola involves the strategy of cost leadership in order to reach out to maximum number of customers worldwide. According to their strategy, less profit ratio from the products can be adjusted from the high volume of sales. There are some key strategies being used by Coca cola in order to gain the cost leadership[14]. One of the key strategies is the mass production. Having production in huge numbers helps them to reduce the average cost of their products. Moreover, initiation of the lean production process along with having contract bottlers in place helps them to regulate the cost to a certain extent. All these factors help them in offering their products in affordable cost. Coca cola also maintain their average price levels across the entire life cycle. Thus, the customer base remains same for them. Differentiation Differentiation is another source of gaining competitive advantages for Coca cola. It helps them to have distinctive image in the market regardless of having substitute products. Key tools used by them for the product differentiation include difference in product packaging. Soft drinks of coca cola can be identified instantly by the customers from its bright red color. Another tool is the taste of the drinks. Though, there is much less difference in taste between the major soft drink brands, but the secret syrup of Coca cola is having an unique taste, which helps them to have differentiated image in the market. They also initiate differentiation strategy in terms of advertisement, promotion and distribution[15]. Coca cola invests huge amount of fund in their advertisements and promotional activities. This is reason behind the innovative approach of their advertisements and their extensive reach. Moreover, initiation of vending machines in different forms also helps them to create dif ferent image in the market. Market focus Coca cola is not having specific strategy in terms of the market focus. This is due to the reason that, Coca cola caters to the mass market and covers the maximum customer segments. They are having their market coverage or presence in niche market segments. Thus, from the above discussion, various sources of gaining cost leadership and product differentiation are being identified. Based on these sources, coca cola get to access to their competitive advantages. Strategic group diagram According to the segmentation theory, the target segment of Coca cola is the middle class customers or the customers belonging from the middle of the pyramid. Thus, according to this, the price of the products of Coca cola is being kept in the affordability of the major portion of the population[16]. On the other hand, one of the unique selling points of them is their taste. The above strategic group diagram also shows that Coca cola is being ranked high in terms of the taste compared to their competitors. In the above diagram, it shows that RC cola is being priced lowest in the competition, but in terms of the taste also, they are being ranked lowest. Thus, it can be assumed that Coca cola should give more leverage in terms of their taste to stay ahead in the competition. It can also be assumed that, if the price of the products of Coca cola is relatively higher than that of the competition, then also the existing customers can be retained due to their differentiation in terms of ta ste[17]. Value chain analysis Primary activities Inbound logistics Various ingredients are being sourced from the suppliers. Coca cola involves effective supplier relationship management in order to manage them without any issues. There are various standards being set by Coca cola, which should be complying by the suppliers. The approach of the inbound logistics remains same and universal. Their supplier relationship management is their competitive advantage[18]. Operations The core operation of coca cola is limited to the brand maintenance, marketing activities and the production of the syrup. Other activities of them are being outsourced or given on contract basis. Thus, the level of responsibility for them is less in their production process along with having less involvement of cost[19]. It also acts as their competitive advantage due to the reason that coca cola is being able to concentrate more on their innovative marketing activities. Outbound logistics Coca cola is known for their effective and efficient distribution management. The entire forward integration process is being controlled by them. External stakeholders including the customers and retailers are being included in gathering their feedback and opinion in order to enhance their outbound logistics. Thus, they are having competitive advantage of effective outbound logistics[20]. Marketing and sales Marketing and promotional activities of Coca cola are known for their innovative approach. Moreover, the involvement of both the online and offline marketing channels effectively helps them to reach to different set of the customers. Their marketing activities include innovative vending machines, social and cause based marketing, seasonal campaigning and personalized approach. These activities help them to stay ahead in the competition. Service Customer service of Coca cola involves gathering the feedback of the end customers in relation to the usage of their products. Moreover, there live portals and communities where customers can drop their suggestions and complains. Social media is being used in determining the need and requirement of the customers as well as creating personalized communication with them. Support activities Infrastructure Coca cola is having their facilities in huge number countries. However, majority of the facilities are being running on contract basis. In addition, the research and development, technology and human resources of them comprise of their key infrastructure. All these elements are providing competitive advantages for Coca cola. Human resource management Coca cola is having effective and stringent policies in regard to the recruitment and selection. Thus, they are having skilled and right employees in right place across every level. Moreover, there are various employee welfare activities being promoted by them, which ensure that employees are motivated and engaged in their workplace and their skills will help in gaining competitive advantages[21]. Technology development The research and development facilities of Coca cola help them in developing and initiating newer and latest technologies. Moreover, their access to the huge capital helps them in investing more in the development of technology. Procurement They are having effective ERP system in place, which ensures that procurement of the raw materials is being done properly and seamlessly. Analysis of sources of competitive advantages VIRO analysis will be used in determining the sustainability of the competitive advantage sources of Coca cola. Valuable Among all the identified resources, human resource and brand value of Coca cola can be considered as valuable. This is due to the reason that the skills and talents of the human resources will help them to deal with the future challenges effectively. Moreover, the brand value of Coca cola is the most valuable resources for them. It will help them to compete in the market along with penetrating the existing market. Brand value will help them in overcoming the negative impression gained due to unethical practices. Moreover, the human resources will be able to determine the need of the customers and offer service effectively. Inimitable The brand value of them cannot get imitated due to the huge capital and experience required. It will not be an easy task for the competing organizations. In addition, the procurement process is also being considered as their competitive advantages. This is due to the reason that, the syrup that is made by Coca cola is unique and secret and it provides the unique taste to their products. This positive brand value will help Coca cola to compete with the local competitors. Rarity The syrup that is being used is rare and the competing organizations cannot get access to it. Thus, it is helping Coca cola to create distinctive image in the market. In addition, the distribution process is also rare in nature due to the reason that competing organizations cannot to have that exact process. It will help them to effectively determine the market trend and offering the products accordingly. Organizational capability The infrastructure of Coca cola comprise of different resources. Moreover, with having the access to the huge capital sources, skilled employees and numerous facilities across the globe, Coca cola is having the capability to turn their competitive advantages in their revenue[22]. The organizational capability of Coca cola will be beneficial in dealing with the difference in legislations and regulations with having different facilities and diverse workforce Recommendations It is recommended that Coca cola should have personalized approach of their marketing activities in order to target the diverse customers around the world. Different regions around the world are having different cultures and they may not get targeted by global approach. Thus, the marketing activities should be designed according to the particular culture and customs of the target market. This will enhance the reach and effectiveness of the marketing activities. It is also recommended that Coca Cola should have more concentration on their forward integration. This is due to the reason that having own retailing process along with the third party vendors will help to have more market reach. In addition, having own forward integration will help to design the process according to the organizational vision. Coca cola should have sub brands in different pricing levels[23]. This will help to compete with different competitors at different price levels. Thus, more customers across different income levels can be targeted and will have more reach in the market. It is lead to the expansion of the brand of Coca cola in their existing strategic group. Conclusion Thus, from the above discussion, it can be concluded that the current business operation of Coca cola is already having a loads of sources for gaining competitive advantages. These competitive advantages are helping them in having a favorable position in the current strategic group against their competitors. This report discussed about the sources of gaining competitive advantages of Coca cola and it is being concluded that their approach of the business operation is enhancing their competitiveness in the market. Different marketing models are being used in determining the current market scenario for Coca cola and identifying their source of competitiveness. A few recommendations are also being discussed in this report, which will help in further enhancing the competitiveness in the market. Reference "The Coca-Cola Company", inThe Coca-Cola Company, , 2018, https://www.coca-colacompany.com/history [accessed 16 March 2018]. Alfes, Kerstin, et al. "The relationship between line manager behavior, perceived HRM practices, and individual performance: Examining the mediating role of engagement." Human resource management 52.6 (2013): 839-859. Allred, Fawcett, Wallin and Magnan. A Dynamic Collaboration Capability as a Source of Competitive Advantage. Decision Sciences Journal 42.1 (2011) Basu, Sanjay, et al. "Relationship of soft drink consumption to global overweight, obesity, and diabetes: a cross-national analysis of 75 countries." American journal of public health 103.11 (2013): 2071-2077. Batra, Kaushik, and Kalia. System Thinking: Strategic Planning. SCMS Journal of Indian Management (2010). al, Betl, and Richard Adams. "The effect of hedonistic and utilitarian consumer behavior on brand equity: TurkeyUK comparison on Coca Cola." Procedia-Social and Behavioral Sciences 150 (2014): 475-484. Banker, Rajiv, Raj Mashruwala, and Arindam Tripathy. "Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy?." Management Decision 52.5 (2014): 872-896. Dlken, Fabian. Are porters five competitive forces still applicable? a critical examination concerning the relevance for todays business. BS thesis. University of Twente, 2014. de Oliveira Teixeira, Eduardo, and William B. Werther Jr. "Resilience: Continuous renewal of competitive advantages." Business Horizons 56.3 (2013): 333-342. Dobbs, Michael. "Guidelines for applying Porter's five forces framework: a set of industry analysis templates." Competitiveness Review 24.1 (2014): 32-45. Glen, Roy, Christy Suciu, and Christopher Baughn. "The need for design thinking in business schools." Academy of Management Learning Education 13.4 (2014): 653-667. Gummerus, Johanna. "Value creation processes and value outcomes in marketing theory: strangers or siblings?." Marketing Theory 13.1 (2013): 19-46. Habib, Salman, and Saira Aslam. "Influence of brand loyalty on consumer repurchase intentions of Coca-Cola." European Journal of Business and Management 6.14 (2014): 168-174. Insead, and Chatain. Competitors Resource-Oriented Strategies: Acting On Competitors Resources Through Interventions In Factor Markets And Political Markets. Academy of Management Review 33 (2008): 97-121. Knoke, David. Changing organizations: Business networks in the new political economy. Routledge, 2018. Lord, Robert G., Jessica E. Dinh, and Ernest L. Hoffman. "A quantum approach to time and organizational change." Academy of Management Review 40.2 (2015): 263-290. Martinez, Marian Garcia, ed. Open innovation in the food and beverage industry. Elsevier, 2013. McNally, Regina C., Serdar S. Durmu?o?lu, and Roger J. Calantone. "New product portfolio management decisions: antecedents and consequences." Journal of Product Innovation Management 30.2 (2013): 245-261. Pupo and Martin. Dynamics Of The Evolution Of The Strategy Concept 1962-2008: A Co-Word Analysis. Strategic Management Journal 33 (2012): 162-188 Roja, Alexandru Ionut, and Marian Nastase. "Leveraging Organizational Capabilities through Collaboration and Collaborative Competitive Advantage." Revista de Management Comparat International 14.3 (2013): 359. Rushton, Alan, Phil Croucher, and Peter Baker. The handbook of logistics and distribution management: Understanding the supply chain. Kogan Page Publishers, 2014. Stringfellow, Lindsay, and Mairi Maclean. "Space of Possibles? Legitimacy, Industry Maturity, and Organizational Foresight." Strategic Change 23.3-4 (2014): 171-183. Teeratansirikool, Luliya, et al. "Competitive strategies and firm performance: the mediating role of performance measurement." International Journal of Productivity and Performance Management 62.2 (2013): 168-184. Vogel, Rick, and Wolfgang H. Gttel. "The dynamic capability view in strategic management: A bibliometric review." International Journal of Management Reviews 15.4 (2013): 426-446.

Uneasy Lies the Head That Wears a Crown Essay Example

Uneasy Lies the Head That Wears a Crown Essay There are some who think that crowned kings lead an uneasy life because they are surrounded by constant dangers. They speak of Ramchandra and Yudshisthira, of Napoleon and so on. But this is a wrong interpretation of the proverb. It really means that those who have power and responsibility have generally lead an uneasy life. All the wealth and comfort enjoyed by a man having power and responsibility, cannot bring peace to him. Power and responsibility are disturbers of mental peace, but they do so all the more when he who has them stands alone, — when there is none to share his troubles.The dictator — whether he sits on the throne or lords it over in his home can never know peace. This is mainly because he takes too much on himself. He monopolises all power and tries to look after everything. But a mans capacity, no matter how big he is limited. Not only so, he becomes suspicious and doubtful like Stalin in his last days or Saddam of Iraq, of everyone; for they believed that they alone were capable and efficient; all others are bunglers or shirkers. This megalomania is the penalty of dictatorship. If he is conscientious, his troubles increase.He forgets that division of work is the law of nature. We will write a custom essay sample on Uneasy Lies the Head That Wears a Crown specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Uneasy Lies the Head That Wears a Crown specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Uneasy Lies the Head That Wears a Crown specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Then are we to shun responsibility? Should we give up all powers and retire within our own little cell, going round the same circle like the oilmans bullock? We must try to take things easily, even our responsibilities. That it can be done is the experience of many. The dictatorial attitude is always fatal to mental peace. Secondly, it is good to work under the taskmaster to whom one feels accountable. Even when one has no human taskmaster, one falls back upon the idea of God.But far better it is to work under the eye of ones own conscience. Conscience tells us what to do and what not to do; and he who follows the dictates of conscience has no burden on his mind. Thirdly, some amount of humility helps to relieve the mental uneasiness of one who wears the crown, who exercises power and holds respon ­sibility. A man, who thinks less of what others owe to him than of what he owes to others, is spared much uneasiness racking the mind. The selfish man should perhaps be the least happy.But that is not true because everyone avoids him; he has none to come forward to share his troubles. If power involves isolation, uneasiness becomes unavoidable. Such a man will be left high and dry. So Shakespeares words, in Henry IV Uneasy lies the head that wears crown, are true in more than the literal sense. It is certainly not necessary to avoid power, responsibility, and even wealth. But we should accept them as a kind of sacred trust and fulfill the obligations they lay on us in a spirit of humility and selflessness.

Forest Gump essays

Forest Gump essays Life is like a box of chocolates. You never know what youre gonna get. This is probably the most popular quote from Forest Gump. It simply states how Forest felt about life. He lived his life according to his values. Three of the important values that he lived by were being non-judgmental, helping people, and loyalty. Forest Gump faced many obstacles in his life, but he still stayed strong, and he became the best person he could be. The first value that Forest Gump lived by was being non-judgmental and accepting people for who they are. Jenny had a lot of faults and was not always there for Forest, but he never gave up on her. She was always coming and going out of his life, but he was always there when she came back. Bubba, one of Forests friends, was of a different race and background, but Forest accepted him without even looking at those things. Lt. Dan, another friend, was not an easy person to get to know and get close to, but Forest was still his friend. Forest always took the positive with the negative. He showed this value in accepting his own limits and his strengths. The second value that Forest Gump lived by was helping others. Jenny had problems at home, and at nights, she would come over to Forests to sleep. He would always let her stay with him. He never asked what was wrong at her home, but he knew she needed him, so he let her stay, because he knew he was protecting her. When Forest was in the war, and they were being bombed, he was determined to save anyone he could. He ran back and forth rescuing fellow soldiers. Lt. Dan was handicapped from the war and became very depressed. He did not feel like living anymore, but Forest became his friend and helped him to overcome his disabilities and enjoy life. The third value that Forest lived by was loyalty. Forest always helped his mother out around the house, and when she got sick, he immediately went to her. He ran his b ...

Freud and Happiness essays

Freud and Happiness essays Born in 1856 in a small European town, Sigmund Freud would grow to be one of the most important thinkers in recorded history. From a young age, he attempted to understand the human mind and explain its tendencies. In doing so, he successfully managed to make countless enemies and critics. His ideas in response to the puzzles of human existence often conflicted with those of his audience, and I am in this number. In his novel Civilization and Its Discontents, Freud presents theories on happiness, none of with which I agree. Freud describes happiness, understood by us as pleasure, as everyones main goal in life. According to Freud, all humans strive after happiness; they want to become happy and remain so(25). Mankind struggles in everything to avoid feelings of displeasure and pain while attempting to experience feelings of joy and delight. Freud named this concept the pleasure principle, and he thought it to be the gist of life. I, on the other hand, do not believe that the pleasure principle is everyones driving force. First of all, people have different goals in life, starting with the most basic goal of survival. Besides that, though, people seek love, praise, wealth, and reproduction. However, different people do not hold these goals in equal esteem because no one is the same. Secondly, the need for happiness is important, but not vital. We can survive if we are not always experiencing pleasure, but for some individuals, sterility is devastating, and for others, the loss of love can lead to suicide. Freud believed that the pleasure principal is prevalent in humans at all times but can never be satisfied. He said that the principle dominates the operation of the mental apparatus from the start(25). Right when we are born, the pleasure principle is working inside of us. As infants, we cry if we are hungry or in pain, and we enjoy the warmth and security of our mothers arms. Day in and day out...

Medieval Romantic Literature Essay Example | Topics and Well Written Essays - 2500 words

Medieval Romantic Literature - Essay Example It is worth noting that, despite the superficial portrayal of an ideal world, these stories reveal a bi9g deal of realistic problems that come to humanity. "Wife of Bath’s Tale" This narrative belongs to King Arthur’s category. The narrator of the tale is the wife of Bath. She tells the story of knight who followed the habits of incubi that existed in the preceding era. The story highlights the consequences that befell one of king Arthur’s knights after he gave in to his fleshly desires. The knight committed rape, an offense that had terrible effects. The knight had come across a maiden who had irresistible beauty1. The knight could not suppress his desire and he decided to use the power bestowed upon a knight and forced the maiden into the ordeal. In those days, knights were real warriors accorded respect and honor by the subjects of the king. However, soon the king came to knowledge of what he had done. The knight had miscalculated his chances of getting away w ith the crime he had committed2. King Arthur did not intend to spare him from the decapitation that awaited him because of his act. However, the queen made a suggestion to the king. She intended to save the knight’s life. However, she demanded that the knight had to indulge in interviews and provide an answer the inquiry that queen would pose. The queen ordered the knight to find out what women desired most. His life would be safe if he established the right answer to the inquiry. However, if his venture proved a failure, he would face decapitation. The knight embarked on a journey to different parts of the land seeking to establish the one desire that a woman would do anything to have fulfilled. For some time, his venture was proving unsuccessful because different women had varying answers for his inquiry3. However, knowing that finding the real answer was fundamental to saving his life, he did not give up but on with the search. In the end, he found an old woman, who offere d to help him out. However, the woman was not pleasing to the eye for she was ugly and old. She offered to help but with conditions. She demanded a pledge from the knight. The knight, knowing that he had a few days left before he presented himself before the queen to provide an answer to her inquiry; he gave in to the demands of the old woman. He promised to commit himself to the old woman4. The old woman provided him with an answer that impressed the queen, saving his life. However, the knight found it hard to live up to his pledges to the old woman who gave him the right answer. However, he was indebted to her and had to marry her. However, after the marriage, it was difficult for him to accept that he going to live the rest of his life with the wretched woman. On realizing his state of unhappiness and displeasure, the old women inquire why the knight was in this state. The knight explained that it was hard to accept the reality he was facing. The old woman gave the knight two opt ions to choose. On one side, the knight was to decide whether if he preferred a beautiful, but unfaithful wife or he wanted her to remain ugly but loyal. At this point, the knight put into application the useful information that he had gathered from the queen’s inquiry. Realizing that a woman’s greatest desire is having her man under her control, he gave her the freedom to choose what she preferred to become to her man. Fortunately, it worked for him because the freedom to choose presented her with an opportunity to feel superior to